Why choose O3L? Puori made this product because fish oil can be taken in many ways; on a spoon, in a smoothie and so on. Not everyone likes to swallow capsules. Why should you take Omega-3? Omega-3 is an essential nutrient which means that humans need it from the diet. Most of the population dont get enough to balance their high intake of omega-6 from too high intake of vegetable oils, resulting in inflammation. Ingredient story The raw fish oil is sourced from wild caught anchovies in the Pacific Ocean. Puori fish is caught with FOS (Friend of The Sea) certified fishing methods, securing by-catch, environmental and sustainability ethics. The anchovies used are caught very close to shore, and the plant processing the oil is located right off shore, which allows for a quick processing time and secures a fresher end-product. Made with natural triglycerides, which is the natural form of omega 3s in nature. Puori add medium-chain triglycerides (MCT) from coconuts, which are very stable. Mixing fish oil with MCT is an innovative, safe and natural way of preventing oxidation in a liquid fish oil. Benefits Hearth health - Numerous studies have demonstrated the beneficial effects of omega-3s especially from marine sources on cardiovascular health both in patients with cardiovascular disease and in healthy persons, correlating a higher consumption of fish with a lower freqency of cardiovascular disease. Brain & Vision - around 60% of the brain consists of fat and especially DHA is found in abundance in both the brain and retina of the eye. Hence, DHA is a vital component in the development of normal brain and eye function in the developing fetus and constitutes a building block for billions of neurons. Learning is highly associated with the ability to form new connections in the brain, and DHA appears to play a critical role maintaining and preserving plasticity of the brain. Omega 3 and Omega 6 balance - both Omega-3 and omega-6 are essential fatty acids which we need from the diet. The balance between omega-3 and omega-6 is essential for regulating the types of messenger molecules present in the body. Omega-6 tends to form pro-inflammatory signaling molecules whereas omega-3 form anti-inflammatory signaling molecules.