History

Innersense Organic Beauty is a love story between two seasoned beauty professionals who share a passion for health, hair, beauty and the planet. 

Greg and Joanne Starkman founded the brand in 2005 when they realised the need for clean, pure, organic, non-toxic, professional-grade hair care products. 

Greg was immersed in the beauty industry since he was a child through his mother's successful cosmetics company. After working as a stylist for 12 years, Greg became an ingredient expert and a leader in the clean beauty movement.

Joanne was a salon stylist for over a decade before the birth of her special needs daughter inspired an awakening to the importance of living a clean and healthy lifestyle. Aware of the effects of harsh chemical ingredients in personal care products, she set out to develop clean, safe and non-toxic professional products for her family, her salon colleagues and the clients they serve.