Henné Organics

STORY 

Laura Xiao, founder of Henné in 2015, says that the journey to her brand started much earlier. Curiosity and wanderlust that took her around the world to countries such as Sweden, Denmark, New Zealand, Australia and spending time abroad forced her to discover and focus on the essentials. This habit quickly developed into a fundamental part of her being and led to a strong appreciation for beauty in simplicity and luxury in the basics. Henné organics is her first step into the world of independent and exceptional beauty, believing that all past experiences have brought her to this point. 

CONCEPT  

Created in the United States, inspired by Swedish design, Henné's vision was to introduce a splash of eco-luxury into the everyday. Taking a modern, minimalist approach that replaces standard lip care products with something extraordinary. "Henne", which means "she" in Swedish, is a dedication to the modern woman, at the same time a tribute to the brand's Swedish roots. Exquisite. Organic. Addictive. It is the harbinger of a new era of luxury beauty. 

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