Puori

HISTORY

In 2009 in Denmark, two friends Oliver Amdrup and Julius Heslet founded Puori with the ambition to create the cleanest fish oil on the market. They were fed up with products full of unnatural fillers, "proprietary blends" and poor quality ingredients. As a result, O3 Omega-3 fish oil was born as the brand's first product.

Since then they have worked hard to develop formulas that provide the essential nutrients the body needs to function optimally. As the company has grown, so has its product portfolio, adding everything from essential vitamins to pure protein and collagen formulas.

CONCEPT

Over time, it wasn't enough to develop potent formulas and source high-quality ingredients; Puori wanted independent data to prove that their products were actually as pure as they thought they were. That started with IFOS, awarding Puori O3 5/5 IFOS stars for freshness, stability and purity. They later decided to join forces with the Clean Label Project™ (CLP), an ambitious initiative called "The Transparency Project" that puts the spotlight on toxins found in consumer products.

Today, every batch of Puori products is carefully tested by an external laboratory as part of the CLP. This ensures that each product meets the strictest standards of purity and efficacy. All results are made public on the CLP website so that the benefits of Puori's selected natural ingredients and carefully monitored production process are available to every consumer - total transparency!

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